podcast: THE PHOTO DIARIES

The Photo Diaries Podcast

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FOR PHOTOGRAPHERS THAT WANT TO GROW AND LEVEL UP.

The Photo Diaries Podcast opens up a secret diary about the world of the photography industry. 

We’ll bring you inspiring interviews with industry professionals, as well as stories, and tips to help propel you through your photography journey- whether you’re just starting out, or a seasoned pro.

I share my experience as a commercial photographer of over 2 decades, a photo-based artist, & photography mentor.

I’ve been featured on many Australian Podcasts talking about my brand story, how to use images for your brand, and so much more.

Latest Episode

Season 2, Episode 3: Avoid Burnout with these Self Care Ideas

Season 2, Episode 3: Avoid Burnout with these Self Care Ideas

Over the years photographers have suffered from burning out, physically and mentally from working too much, not looking after their body or taking on too much work without a decent break. This episode is designed to inspire you with ideas and tools to help you take care of the golden goose so you can keep photographing for many many years to come!

 

We Cover

  • Planning your week and incorporating breaks, and post-shoot rest and recovery
  • Shorter shoot times
  • Workplace setup
  • Gear to support you in the field – carry cases, holsters
  • Carry your gear right
  • Staying off the laptop by using a desktop and monitor, my pick is Eizo brand
  • Replacing your mouse with a Wacom tablet
  • Time limits for editing
  • Don’t over consume

 

Don’t forget to go and download my free “Photo Prizes n Awards megalist” over at https://www.gracecosta.com/photo-comps-mega-list/

Until next time friends, thanks for hanging out!

Grace x

 

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Season 2, Episode 2: Five services I’ve invested with my business

Season 2, Episode 1: Five services I’ve invested with my business

Now with a few years business experience behind me, I have trialled various services and products that I’d hope would help my business. Some have been great. Some haven’t.

In this episode, learn from my lived experience as I share with you the five most valuable services I have invested in for my business.

These invaluable services have improved my business – increasing my online visibility, my productivity, and ensured I remain focussed on what I do best!

 

Links

 

Don’t forget to go and download my free “Photo Prizes n Awards megalist” over at https://www.gracecosta.com/

Until next time friends, thanks for hanging out!

Grace x

 

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Season 2, Episode 1: My top 4 takeaways from a Wes Anderson film

Season 2, Episode 1: My top 4 takeaways from a Wes Anderson film

You might be surprised to learn that until now, I have never seen a Wes Anderson film, that is, until today! Mind completely blown. I can’t believe it’s taken me till now to get here, but sign me up. I am getting on the bandwagon and joining his cheer squad!

 

In this episode I reflect on Asteroid City and the ways in which photographers can learn from Wes Anderson’s charming and distinctive visual style. We delve into:

  • Use of colour
  • Composition and framing
  • Set design
  • Characters

 

Now excuse me while I head down a Wes Anderson rabbit hole!

 

Links

 

Don’t forget to go and download my free “Mega List of Photo Competitions” over at https://www.gracecosta.com/photo-comps-mega-list/

 

Until next time friends, thanks for hanging out!

 

Grace x

 

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 20: Getting started selling your images on Stock Libraries

Season 2, Episode 20: Getting started with Stock Libraries to earn extra money

In this final episode of the season, I give you the lowdown on stock libraries. They’re not a lot of work and they can be a really great tool to earn some extra cash. Now, I’m not saying you’re going to be able to give up your day job, but it’s more a set and forget philosophy for the longer-term.

To get you started, we cover:

  • Why you should do this
  • How much you can expect to earn
  • How super easy it is to do
  • How to incorporate it into your workflow
  • Using data to increase your visibility
  • What macrostock and microstock photography
  • The process of uploading
  • Why your content might get rejected

Links

Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/

I’ll be taking a break before starting the next season, so be sure to get in touch if you have any suggestions for season two. I’m here for you, and I’m an open book! What do you want to know?

Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 19: How to communicate your brand values to set you apart from the market with Bec Hughes

Episode 19: How to communicate your brand values to set you apart from the market with Bec Hughes

Today on the show we chat with the delightful Bec Hughes.  She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia.

 

With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity and their creative mojo.

 

She’s here today to help us raise the bar in our business!

 

We delve deep into communicating your personal and brand values, and what the heck that even means!

 

We cover:

  • What we be talking about when referring to our value as a photographer
  • why your work alone will not be enought to set you apart
  • How to show off our expertise and specialism
  • Why your photographic niche is so important
  • Why it’s important to talk about the impact of your work
  • What do we mean by brand personality
  • Creating ‘sizzling starters’ to heighten engagement
  • Stores can we share to help connect with our clients

 

Links

Bec Hughes Instagram https://www.instagram.com/bechughesbranding/

Bec Hughes Facebook https://www.facebook.com/bechughesbranding

Bec Hughes website https://bechughes.com/

50 Ways to Elevate and Communicate Your Value https://bechughes.com/elevate-your-value/

7 Profit Plumping Strategies Training https://bechughes.com/profit/

Bec Hughes Podcast https://bechughes.com/podcast/

 

 

Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/photo-comps-mega-list/

 

Until next time friends, thanks for hanging out!

Grace x

 

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

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Episode 18: Creating a memorable brand to stand out from the crowd with Darby Lyndon

Episode 18: Creating a memorable brand to stand out from the crowd

 

Darby Lyndon is a Brand Strategist and content marketer, passionate about turning great business into irresistible brands.

We explore:

> Standing out in the crowd

> Using your about page to speak to your target audience, without oversharing

> Difference between branding and marketing

> Brand messaging

> Crafting engaging captions and much more

Links

Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/photo-comps-mega-list/

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

9b2837/

Episode 17: How to build an image library for your brand

Episode 17: How to build an image library for your brand

In this episode I talk about something I’ve very passionate about – branding imaging.

I cover how to curate a library of images that build trust by showing who we are, what we do, and insights to our values.  Sharing this type of imagery into your communications can really elevate your brand – giving you a professional edge and brand cohesion.  

We cover off on all of the elements you need to capture your brand, including:

  • personal branding images
  • storytelling images and
  • product and lifestyle images

This episode is great for business owners that want to lift their game and professionalise their brand imagery and presence.  It’s also really great for any photographers wanting to get into brand photography and need some ideas and tools for their toolkit!

Links
Check out the brand photography I did for The Seed Cycle https://theseedcycle.com.au/


Don’t forget to go and download my free “Photo Comps Mega List” over at 

https://www.gracecosta.com/


Until next time friends, thanks for hanging out!

Grace x


Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

9b2837/

Episode 16: Finding meaning in your creative work with Ferne Millen

Episode 16: Finding meaning in your creative work with Ferne Millen

 

Ferne Millen is a multidisciplinary commercial photographer and creative artist whose main focus is on storytelling through photography and installation. Ferne lives in beautiful Jan Juc on the surfcoast of Victoria on Wadawurrung country and from a young age her love of culture and the land was nurtured by her parents who took her and her siblings to many national parks to enjoy the natural world. 

She has a deep connection to country and the First Nations people that have become a strong focus of her work. We explore this and much more in our chat this episode.

We explore:

> her work with local indigenous community and how that work came about

> the blend of corporate community objectives and creative exploration

> entering photo awards and leveraging images for new opportunities

> storytelling and being true to your voice 

Links

Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/photo-comps-mega-list/

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

9b2837/

Episode 15: Wedding Photography – inside the boutique photo studio of Paul Osta

Episode 15: Wedding Photography – inside the boutique photo studio of Paul Osta

Paul Osta believes in providing his clients with the best wedding experience ever.  In our chat he shares how he does it.  You can hear passion in his voice that he was born to do this, and I can bet that you’d want him as your wedding photographer too!

He takes prepartation and his service to the next level too!  So even if weddings arent your speciality, I know you’re going to learn a lot that you can apply to your practice.  Never stop learning!

Some of the things we cover are:
> Trents in wedding photography

> Business tools of the trade

> How do you decide what to oursource, cause you can’t do it all!

> His super impressive ‘surprise and delight. for his couples

> And shares some really important advice to young players that he wishes he knew 20 years go.

Links:


Don’t forget to go and download my free “Photo Comps Mega List” over at
https://www.gracecosta.com/


Until next time friends, thanks for hanging out!


Grace x


Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

9b2837

Episode 14: Fashion, beauty, editorial and advertising photography with Stef King

Episode 14: Fashion, beauty, editorial and advertising photography with Stef King

Have you ever had fantasies of being a fashion and advertising photographer? Photographing brands like Apple, Disney as well as models and celebrities. Sounds pretty cool huh? Imagine your work up on billboards? Well, you’re going to love my chat with the fabulous Stef King, a successful fashion, beauty, editorial and advertising photographer from Perth, Western Australia. Her work regularly appears in local and international magazines, advertisements and media campaigns.

We’ve been friends for a while now and I’m thrilled she was able to join us and share her insights in developing her impressive career.

We cover:

> Ways to get started in the industry

> The difference between editorial and advertising photography

> Image usage and licence rules

> Engaging a Producer to assist with pricing, licencing, client liaison, organising permits, travel etc

> Mastering studio flash techniques

> How to work with a Creative or Art Director

> Inside her recent shoot for Disney

> Working in bright sunny conditions

> How to you market your business in Perth to reach a broader audience

> The importance of personal creative work

Links

Stef King website: https://stefking.com.au/ Stef King instagram:  https://www.instagram.com/stefkingphoto/

Stef King Studio instagram:https://www.instagram.com/stefkingstudio Stef King

LinkedIn: https://www.linkedin.com/in/stef-king-383a2262/ Learn with Stef https://learnwithstefking.substack.com/p/welcome Getty Images (content licence agreement):  https://www.gettyimages.com.au/eula Christina Force photography mentor and representation: https://christinaforce.net/ Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

9b2837/

Episode 13: Building a successful Family Portrait Studio with Heartstory

Episode 13: Building a successful Family Portrait Studio with Heartstory

Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story.

As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful and super successful business!

These guys have some seriously well functioning schedules and kick arse workflows. I am so grateful for their generosity in sharing their secrets and hope you get a lot out of this episode. They really are something to aspire to.

We cover:

> How they divide roles between them to escalate the business

> How their business practice evolved over time to attract new business

> How many marketing pipelines is enough?

> How effective are Facebook ads and social media marketing campaigns

> Do you actually need to incentivise past clients to come back to you

> Design your business hours around your needs

> Controlling your business so it doesn’t control you, and lead to burnout

> How to respect your own time so that clients will too

> Being true to yourself, your passion and your interests – not taking on work because you feel obligated

> How to keep things fresh when you’ve been working in the family portrait space for a LONG time!

Links

Heartstory website: https://heartstoryphotography.com.au/ Heartstory Instagram: https://www.instagram.com/heartstoryphotography Heartstory  Facebook: https://www.facebook.com/heartstory/ Katie K website: https://www.katiek.com.au/ Katie K Instagram: https://www.instagram.com/thekatiekway/ Jeremy Byrnes Instagram: https://www.instagram.com/jeremymark1/

Tave studio management solution: https://hello.tave.com/Acuity scheduling

automation: https://www.acuityscheduling.com/ Asana collaboration tool: https://asana.com/ Slack productivity platform: https://www.slack.com/ Xero accounting software: www.xero.com Photo Mechanic digital image organisation: https://home.camerabits.com/ Proselect: https://www.prostudiosoftware.com/

Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 12: If you want to become a better photographer, listen to this

Episode 12: If you want to become a better photographer, listen to this

In this episode I share really useful ways to help you become a stronger photographer, both technically and creatively. These tips allow you to select one or two things at a time to try out and take action on to improve your photography journey.

As always send me a DM on instagram if you’d like to continue the discussion over there.

We cover:

>Getting your work critiqued on a regular basis

>Looking in new places to open your eyes

>Try new things

>Books and Youtube

>Workshops & Trainings (Professional Development)

>Watching Documentaries

Links

Creative Live

https://www.creativelive.com/Udemy https://www.udemy.com/courses/photography-and-video/ Refocus Retreat https://www.refocusretreat.com.au/ Depth of Field Conference https://www.bhphotovideo.com/c/promotion/14708/depth-of-field-conference.html Adobe Max https://www.adobe.com/au/max.html HeadOn Photo Festival https://headon.org.au/festival/ Bill Cuningham New York https://vimeo.com/ondemand/billcunninghamny Annie Leibovitz

Abstract  

Vivian Maier https://www.vivianmaier.com/film-finding-vivian-maier/

Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

Sign Up to the mailing list to receive “The Mega List of Photo Comp”

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 11: Visibility Marketing to grow your reach and expand your audience with Anna Scott

Episode 11: Visibility Marketing to grow your reach and expand your audience with Anna Scott,

Get your notepads ready friends! So much quality visibility and marketing advice is coming your way in this episode.

We speak to my friend Anna Scott, Visibility Coach & Brand Strategist extraordinaire about how to become a visible force in your industry – whatever that industry may be.

This content goes beyond the photography industry and I’m sure other creative small businesses will also find it invaluable.

We cover:

>How to share the messages about you and your business ion a targeted way

>Methods and channels to becoming more visible online

>Burrowing down to find and sell your uniqueness

>Leveraging your networks for collaboration opportunities

>The benefits of magazine coverage verses guest starring on blog

>Hype pillars

>and so much more visibility, marketing and PR gold!

Links

Anna Scott website: https://www.annascott.com.au/ Anna Scott Instagram: https://www.instagram.com/annascott.pr/ Anna Scott LinkedIn: https://www.linkedin.com/in/anna-j-scott/ How To Become A Visible Force In Your Industry (Free Masterclass) – https://www.visibleforce.com.au/sign-up Be Your Own Hype Woman (Digital Course)- https://www.visibleforce.com.au/join-us-now

Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 10: Communicating with clients, boundaries, contracts and more with Trish from Oath and Stone

Episode 10: Communicating with clients, boundaries, contracts and more with Trish from Oath and Stone

Do I have a treat for you! In this episode I catch up with my good friend and business buddy, Trish Johnstone from Graphic Design studio, Oath and Stone.

Over the last few years, I’ve admired and observed her ability to nurture relationships. I’ve invited her for a chat to give us some insight on how she confidently communicates with clients, manages her relationships, develops client briefs, sets boundaries all leading to more referrals.

Her insights go way beyond design and I think many small and medium size businesses could all find relevance to adapt to corporate, creative and service delivery environments.

We cover:

> The evolution of her business – initially focussing on the wedding industry – to evolving to a full service studio for small and medium sized businesses

> Getting to know your clients before starting to work with them

> Finding your ideal client and keeping them happy

> Effective two-way communication

> Setting boundaries with clients

> Clear communication

> How to continue to nurture the client relationship through continued and regular engagement to get you on the referral pathway

Links

Oath and Stone Website – https://www.oathandstone.com.au/ Oath and Stone LinkedIn – https://au.linkedin.com/company/oath-stone Oath and Stone Instagram – https://www.instagram.com/oathandstonedesigns/ Oath and Stone Facebook – https://www.facebook.com/oathandstonedesigns

Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 9: How to generate leads through email marketing with Mary-Anne Amies from Wise Up Marketing

Episode 9: How to generate new leads through email marketing with Mary-Anne Amies from Wise Up Marketing

In this episode I speak with Mary-Anne Amies from Wise Up Marketing. They’re a Sydney based full service marketing agency established by Mary-Anne in 2010, and I gotta tell you, she is very passionate about digital marketing.

I’ve been really keen to review my existing email marketing strategy and in this episode, Mary-Anne offers up some great ideas on leveraging your email list to build a relationship and trust with your clients.

We cover:

> Why is Email Marketing relevant to photographer

> What sort of emails should we be sending – Marketing Emails, Email Flows to Nurture Leads, Email Flows etc

> How do we increase our mailing list?

>What does it take for a photographer to work with a marketing agency?

> And she gives us a couple of great business book recommendations

If like me, you can’t get enough of Mary-Anne and want to hear more of her awesome tips, sign up for Wise Up Marketing’s Two Hoots newsletter. We’ve got all her deets below as well as links to our book recommendations.

Links

Wise Up Marketing website – https://wiseupmarketing.com.au Wise Up Marketing Instagram – https://www.instagram.com/wiseup_marketing/ Wise Up Marketing LinkedIn –  https://www.linkedin.com/company/wise-up-marketing-solutions/ Mary-Anne Amies Instagram – https://www.instagram.com/maryanneamies/ Mary-Anne Amies LinkedIn – https://www.linkedin.com/in/maryanneamies Mary-Anne’s Podcast, Marketing with Confidence https://marketingwithconfidence.podbean.com/ Profit First by Mike Michalowicz – https://amzn.to/3kA0Q9z Get Rich, Lucky Bitch! by Denise Duffield-Thomas – https://amzn.to/3HuaV0K Chill Chill and Prosper by Denise Duffield Thomas https://amzn.to/3WvijgQ  Melissa Browne More money for shoes https://amzn.to/3WvijgQ Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

Sign Up to the mailing list to receive “The Mega List of Photo Comp”

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.gracecosta.com/blog/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 8: Finding ideas for your creative work

Episode 8: Finding ideas for your creative work

Happy 2023 friends! I’m thrilled you are enjoying The Photo Diaries and I’ve loved getting all your feedback.

Do you struggle to find ideas? You are not alone! In this episode I provide some ideas about where to seek out inspiration and get your creative juices flowing.

Inspiration is literally all around you, all of the time and we cover:

> Visiting galleries and exhibitions

> Books and magazines

> Photography blogs

> Movies and video

> And why instagram and social media are not likely to motivate you into action

And if you need more incentive, here’s my favourite quote from Austin Kleon’s Steal Like an Artist

“Go make stuff. The manifesto is this: Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use-do the work you want to see done.” – Austin Kleon.

Books I recommend from my personal library you can purchase on Amazon

Annie Leibovitz At Work – https://amzn.to/3H3Y5X4

Elliot Erwitt Snaps – https://amzn.to/3W7Gstv

National Photographic Portrait Prize catalogs

Mary Ellen Mark on the Portrait and the Moment – https://amzn.to/3GCealg

The Contact Sheet by Steve Crist – https://amzn.to/3kg9vOo

Steal Like an Artist Austin Kleon – https://amzn.to/3COFSKu

Show Your Work Austin Kleon – https://amzn.to/3XewB6B

Keep Going Austin Kleon – https://amzn.to/3GHPoAb

Links

Cressida Campbell NGA exhibition 24 Sep 2022 – 19 Feb 2023 https://nga.gov.au/exhibitions/cressida-campbell/ Centre for Contemporary Photography (Fitzroy, Victoria)  https://ccp.org.au/ PhotoAccess  (Griffith, ACT) https://www.photoaccess.org.au/ Magnum blog https://www.magnumphotos.com/ photographersPhoto Collective https://photocollective.com.au/ Australian Women in Photography https://www.auswip.com.au/

British Journal of Photography https://www.1854.photography/HeadOn Photo

Festival https://headon.org.au/ Austin Kleon Instagram https://www.instagram.com/austinkleon/

Until next time friends!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 7: How I built my career as a photographic artist

Episode 7: How I built my career as a photographic artist

I know many of you are keen to build your career as a photographic artist and spend time making your fine art pieces, so in this episode I share how I did it.

Like we discussed in episode six, building your creative practice and setting personal projects were key. I put myself out there – building my artist CV, getting frank feedback, collaborating with other artists – until such time that I started paying attention to my personal story. It was really then, when I connected with myself, that my art really started to connect with an audience and build momentum.

Links

> Full Horse series https://www.gracecosta.com/horse-gallery-australia/

> Her Canberra article about the Horse exhibition at the Nishi Gallery in Canberra https://hercanberra.com.au/city/horse-grace-costa/

> Horse series behind the scenes

> The first shoot from my horse series:  https://bluethumb.com.au/grace-costa/Artwork/pepe-horse-series

> My TedxCanberra talk – Connecting to your creative truth through personal story – https://www.ted.com/talks/grace_costa_connecting_to_your_creative_truth_through_personal_story_jan_2018?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

> Video of horse blooming shoot:

> QT Hotel exhibition https://hercanberra.com.au/city/qt-canberra-biggest-melbourne-cup-bash-ever/

Until next time friends!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 6: The Value of Personal Projects and how to get started

Episode 6: The Value of Personal Projects and how to get started

In this episode we talk about personal projects and why they’re so important to building your portfolio and photography career.

It can be daunting trying to get started, so we talk through some tangible ways to get the ball rolling around how to build a project series, setting deadlines and getting an accountability buddy.

And if you need even more reason to get inspired, I also talk about my Horse project that launched me as an artist. This project tapped into work that was personal to me and connected with my heart and lead to a sellout show and invitations participate in other exhibitions, appear on radio shows, magazine features and even a Tedx Canberra talk!

And, if you’ve been thinking about it and putting it off, I set you a challenge to take on your own personal project!

Looking for inspiration for your next project:

British Journal of Photography https://www.1854.photography/

Society six https://society6.com/

Lens Culture https://www.lensculture.com/

Photo Collective https://photocollective.com.au/

Links

>Start to Finish: How to Sell Your Artwork on Society6 https://blog.society6.com/start-to-finish-how-to-sell-your-artwork-on-society6/

>7 reasons you should be entering photo competitions

>>Apple podcasts: https://podcasts.apple.com/au/podcast/s1-e3-7-reasons-you-should-be-entering-photo-competitions/id1654810861?i=1000587100773

>>Spotify: https://open.spotify.com/episode/6VLvUSqxCYE2Pwar6poHbr

>My TedxCanberra talk – Connecting to your creative truth through personal story – https://www.ted.com/talks/grace_costa_connecting_to_your_creative_truth_through_personal_story_jan_2018?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

Until next time friends!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 5: My editing process

Episode 5: My editing process

In this episode I give you an inside road to my professional editing process – ensuring you deliver only the best to your clients!

I’ll step you through Adobe Lightroom – the industry standard – and I’ll touch on Adobe Photoshop too.

We’ll cover:

Maximising your efficiency using import options Folder naming conventions How to cull or pick and rejectBulk deleting rejected content to maximise your hard drive storageBatch editing using features like the healing brush and clone toolHow to easily export your images into Photoshop for some next level editing loveMetadata – what the heck is it?My Top 10 culling challenge to only deliver the VERY bestExporting covering my personal settings in file naming, resolution and colour spaceSharing content with your client

Until next time friends!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 4: Optimising your website with Jess Panozzo, Feel Good Creative

Episode 4: Optimising your website with Jess Panozzo, Feel Good Creative

In this episode we chat with Jess Panozzo, website designer and developer extraordinaire, of Feel Good Creative.

We cover so much! Including:

What to prioritise on your landing pageHow to manage various service offeringsWhat your bio should cover verses what to put in your ‘About me’ pageDrawing out what sets you apart from your competitionReflecting your authentic self on your siteAutomation workflows to feed into your client management system/client relationship management (CRM) tools like DubsadoImage optimisation for desktop and mobileSEO and accessibilitySpecs for your web developerCan you have too many pagesShould you include a bio video on your siteGoogle Business ProfileSquarespace and Shopify

Links

Feel Good Creative website – https://feelgoodcreative.com.au Feel Good Creative Instagram – https://www.instagram.com/feelgoodcreative.au /Feel Good Creative Facebook – https://www.facebook.com/feelgoodcreative.au Jess on LinkedIn – https://www.linkedin.com/in/jessica-panozzo-496958207 Dubsado, Client Management – https://www.dubsado.com/ Google Business Profile – https://www.google.com/intl/en_au/business/

Until next time friends!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 3: 7 reasons you should be entering photo competitions

Episode 3: 7 reasons you should be entering photo competitions

In this episode I give you seven undeniably good reasons why you should be entering photo comps.

Tune in to hear why the below reasons will make you a better photographer:

  1. Great practice
  2. Building your portfolio

—>We also touch on tapping into photography project based Facebook groups and collaborating with another photographer as an accountability buddy

  1. Finishing your work to a high standard

—>Printing your images for presentation and learning about papers.

  1. Build your credibility in the industry and as an artist

—>Sharing details of your awards and wins to your website, LinkedIn, Facebook etc

  1. For your CV

—>Great if you ever want to exhibit as an artist

—>Plus the publicity that can come with being a finalist

  1. Build professional practices, without client pressures and on your terms
  2. Compete against yourself – set personal goals

And technically not one of my 7 reasons, but you can win money, and other amazing prizes!

Photography Competitions

HeadOn Photo Awards – https://www.headon.org.au/Moran-Prize – https://moranarts.org.au/moran-prizes/National-Photographic-Portrait-Prize – https://www.portrait.gov.au/nppp-details.php/Australian-Photography-Awards – https://www.australianphotographyawards.com.au/Olive-Cotton-Award-for-Photographic-Portraiture – https://gallery.tweed.nsw.gov.au/whats-on/prizes-awards/olive-cotton-award The Epson Pano Awards – https://thepanoawards.com/She-Shoots-Film – https://www.sheshootsfilm.photography/Sony-world-photography-awards – https://www.worldphoto.org/sony-world-photography-awards Australian Photographic Awards – https://australianphotographicprize.com.au/Life-Framer – 

https://www.life-framer.com/competitions/Bowness- Prize   https://www.mga.org.au/bowness-prize

Until next time friends!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 2: How to shoot an event like a pro

Episode 2: How to shoot an event like a pro

In this episode, I take you through all the tips on how to shoot an event like a pro!

I cover shooting weddings – how to blend into the background and not to be a noisy, distracting racket!

We talk about conferences and what to get from your client to ensure you deliver what they want, and how to make sure you’re not delivering bland content.

Then we move onto social events, awards nights and building your confidence to get the shot.

All the things you want to ask a pro about events but too shy to ask!

Until next time friends!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

Episode 1: Tips to declutter your digital files

In this episode I’m going to set you up for success for the new year – decluttering your digital files. And ensuring to avoid the dreaded ‘scratch disc full’ message for as long as possible!

Here’s a summary of what we cover:

– Your desktop 

—> Trash bin

—> Refreshing your wallpaper

– Mobile phone

– Hard Drive

—> Health check

—> Network Attached Storage (NAS)

– Adobe Lightroom

—> Identity plates

– Google Drive, Dropbox and other cloud storage

Links


Until next time friends!

Grace x

Connect with Grace:

https://www.gracecosta.com/

https://www.instagram.com/gracecostaphotographer/

https://www.facebook.com/gracecostaphotographer/

https://www.linkedin.com/in/grace-costa-829b2837/

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