Photography MENTORING
Become the go-to photographer in your niche without undercharging or chasing clients.
Mentoring for commercial photographers who are ready to step into a stronger business mindset, attract the clients they actually want, and build something that grows consistently.
As a photography mentor with 20+ years in the industry, I work with commercial photographers who are ready to stop undercharging and start building a business that works for them.
What if clients came to you already trusting your expertise, respecting your rates, and ready to work together?
That’s the difference between chasing work and becoming the obvious choice.
I don’t believe photographers should have to spend every spare moment working on their business to make it successful. Instead, focus on the few areas that matter most. When these foundations are in place and maintained consistently, your business becomes easier to market, and far more rewarding to run.
If you’re looking for a mentor with a proven business method that gets results, who’s direct, strategic and supportive, you’re in the right place.
I have a proven business method that gets results for my clients.
- POSITIONING — Become known for something. We define your niche, messaging, and brand so you stand out and attract the right fit clients, and declutter your business.
- MARKETING — Be seen without relying on instagram. We create a targeted marketing plan aligned with your strengths so you generate consistent leads from Google and AI.
- CLIENT EXPERIENCE — Turn clients into repeat bookings. We elevate your brand experience so clients trust you, refer you, and come back.
- SALES & PRICING — Get paid properly. We refine your pricing, packages, and sales process so you increase your average booking value and feel confident charging it.
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The result? Consistent enquiries Higher-paying clients A business you trust can support your lifestyle
About Your Mentor - GRACE
With over 20 years of experience in the photography industry, I’ve worked with leading portrait studios across Australia and built my own multi six-figure photography business from the ground up. As a photography business mentor, I bring real-world experience not just theory.
My background spans commercial photography, weddings family & fine art, with my work exhibited nationally. My most recent solo exhibition generated over $30k in art sales, which led to my presentation of a TEDxCanberra talk on the subject of my work. I’ve also been recognised as a two-time finalist in the National Photographic Portrait Prize and the Head On International Portrait Awards.
When you work with a photography mentor who has actually built a multi-six-figure photography business, I can help you turn your business into one that’s profitable, in demand, and built on a strong foundation.
Together we’ll identify what’s not working, close the gaps, and rebuild your business with simple marketing strategies, stronger positioning, and systems that actually support you.
If you’re ready to take your photography business to the next level and build a business that supports you creatively and financially, you’re in the right place.
If you’re ready to work with a photography mentor, or you’d like to get to know me and see if we’re the right fit, please book a no-obligation discovery call today.
Photography mentoring is for you if...
You’ve had a commercial photography business for 3–10 years but aren’t getting reliable leads
You know you could be earning more in your business
You’re reaching for your first $10k month
You want higher-paying, aligned clients
You want to set boundaries and lead yourself and your clients to success every time, but don’t know how
- You want to feel confident in your client delivery so you get more referrals
Photography mentoring sessions are conducted online via Zoom, so you can work with me from anywhere in Australia.
Established Studio Mentorship
This private 1:1 mentoring container is over a 4 month period.
We start with a business strategy session to determine your biggest goals and road blocks. Each call is custom-designed to meet your specific needs, guided by my proven 4-step Booked Out Method.
This container is designed to transform how you run your business helping you build a booked-out photography business with the right clients, aligned pricing, and the income you deserve to be paid.This is for photographers who are ready for some serious business energy.
Sessions can be conducted via Zoom with recordings available and Voxer app check-ins between calls, providing ongoing support, accountability, and momentum as you implement the actions we set together in our sessions.
Resources will be included in this package.
What to expect from photography mentoring with Grace Costa
I didn’t build my multi six-figure photography business by chasing clients on social media.
I built it by becoming visible, building trust, and creating a reputation and brand that attracts the right clients every time.
What makes me different is that I don’t just teach the art of photography; I teach photographers how to build a business that attracts opportunities. A business that generates enquiries, commands professional rates, and earns the respect of clients who value what you do.
I stay on top of marketing trends, lead generation strategies, and business systems so you don’t have to figure it all out alone.
Everything I teach has been tested in my own business over more than two decades. These are the same principles that have helped me attract premium clients, create consistent revenue, and build a business that works for me rather than one I’m constantly chasing work.
CLIENT CASE STUDY
TINA'S Story
I did mentoring with Grace, and also attended one of her workshops. Within that time Grace helped me immensely with:
– Refining my niche
– Marketing (specific strategies and practical tasks)
– Mindset around charging higher rates
– Pricing/packaging and positioning
I have implemented so many of Grace’s practical recommendations, and I have had a lot of success in my business since. My SEO has improved based on her recommendation to hire a copywriter and refine my services, as well as little tricks she showed me along the way.
Most of all, my mindset and clarity around my business has improved, I feel more excited to run my business knowing exactly what I offer and being clear within myself. Grace is a kind, knowledgeable, approachable and fun/energetic person – and I would highly recommend anyone to work with her as a mentor! Thank you Grace x
I was trying to be everything to everyone and as a result, my services felt unclear, and my niche was getting lost. I knew I had something special to offer, but the way it was presented online was holding me back. It wasn't until I worked with Grace who showed me how to declutter my business an stand out in the area I love most.
“After just 2 mentoring sessions, I already feel more confident promoting myself and sharing my work with people. You helped me reframe selling as serving and simply inviting people to a solution they’re already looking for. After shifting my mindset, I gained 19 new subscribers in just one day simply by showing up differently.” -Photographers Only Membership
Monthly Business Membership
Inside the membership, you’ll receive monthly marketing training and live coaching calls where I teach a focused strategy and then support you to implement it straight away. You’ll have direct access to me as your marketing coach, along with ongoing education to help you grow not just your marketing, but your business as a whole. With accountability through our Voxer group and a small, supportive cohort of photographers, you’ll build consistent marketing habits that become second nature so you can create real momentum, attract better clients, and finally trust your business to deliver regular work.
Established Studio Mentorship
This private 1:1 mentoring container is over a 6 month period. We start with a business strategy session to determine your biggest goals and road blocks. Each call is custom-designed to meet your specific needs, guided by my proven 4-step Booked Out Method. This container is designed to transform how you run your business helping you build a booked-out photography business with the right clients, aligned pricing, and the income you deserve to be paid.This is for photographers who are ready for some serious business energy. Sessions can be conducted via Zoom with recordings available and Voxer app check-ins between calls, providing ongoing support, accountability, and momentum as you implement the actions we set together in our sessions. Resources will be included in this package.
CLIENT CASE STUDY 2
SARAH'S Story
When Sarah first came to mentoring, pricing felt stressful and completely inconsistent.
She admitted she was guessing her way through quotes, second-guessing her numbers, and feeling nervous every time she sent pricing to a client. Like many photographers in early stages of running a commercial photography business, she had no real pricing formula or structure guiding her decisions, she was just making up a number for the final outcome of the shoot and that was the way she did it.
Together, we built her pricing framework from the ground up creating clear rates, stronger quote structures that showed value, and a system she could actually trust to be repeatable and have clients accepting quotes.
By the end of our sessions, Sarah felt more confident quoting clients, clearer on her value, and no longer emotionally adjusting her prices with every enquiry.
After only a couple weeks since her session working with me on her pricing, she booked her dream client by using the new pricing and quote structure. “It’s the best feeling ever” – Sarah quoted
This is the kind of work we do inside mentoring, helping photographers stop guessing in business and start leading with confidence.
Feedback from Clients
CLIENT CASE STUDY 3
GRACE GOODWIN's Story
When Grace G signed on for mentoring in February, she was a relatively new photography business owner navigating the overwhelm that comes with running a creative business solo. A few months later the transformation started to happen.
One of the biggest shifts was in her mindset. Grace stepped fully into the leadership of her business, moving from uncertainty into the role of a photographer who confidently guides her clients through to a successful outcome. That shift changed everything.
On the operational side, we built her a pricing structure and quoting system that she can use repeatably and confidently. What used to take days because the anxiety around quoting was real now gets sent the same day. Her rate card means she knows exactly what to charge for every service and every add-on, so nothing falls through the cracks. And with a clear client workflow in place, she now knows the exact steps it takes to serve a client well, from first enquiry all the way through to final delivery.
The wins followed quickly: her first Google enquiry through her new website, her first stock library sale, and a stock image with Visit Canberra. She joined a live shoot with us and built momentum toward ongoing work with Canberra Tourism clients.
In Grace’s Goodwin’s words:
“As a relatively new photography business owner, it can be overwhelming, but since I’ve started working with Grace, I now feel [equipped]. She has offered me valuable information and tools that I can implement in my business, celebrates my wins with me, and is helping me build confidence as a photographer. I can open up about struggles or things that aren’t working in my business without fear of judgment.”
Frequently Asked Questions
About Photography Mentoring
What is photography mentoring?
Photography mentoring is a structured, one-on-one business coaching experience designed to help commercial photographers build a more profitable and sustainable photography business.
Rather than focusing on camera technique only, photography mentoring with Grace Costa covers the business fundamentals that matter most, including business positioning, marketing, pricing, client experience, and sales.
It’s practical, strategic support from a photography mentor who has built a real commercial photography business from the ground up.
How does online photography mentoring work?
Sessions are conducted via Zoom, so you can work with Grace from anywhere in Australia.
Each session is custom-designed around your specific goals and challenges, guided by Grace’s proven four-step Booked Out Method. Between sessions, you’ll have access to Voxer check-ins for ongoing support, accountability, and momentum as you implement your action steps.
Session recordings are available so you can revisit what was covered.
Who is photography mentoring for?
Photography mentoring with Grace is designed for commercial photographers who have been in business for three to ten years but aren’t getting reliable leads, consistent income, or the calibre of clients they want.
It’s for photographers who know they could be earning more, are working toward their first $10k month, or want to feel more confident in how they quote, price, and deliver their services.
If you’re ready to stop guessing and start leading your business with clarity, mentoring is for you.
How much does photography mentoring cost?
Grace offers two photography mentoring options. The Established Studio Mentorship is a private six-month 1:1 container priced at $1,899 AUD, which includes four one-hour sessions plus Voxer check-ins and resources.
Alternatively, the Monthly ‘Phtographers Only’ Business Membership is a group coaching option at $64 USD per month, with monthly marketing training, live coaching calls, and ongoing accountability.
Not sure which is right for you? Book a free discovery call to talk it through.
What results can I expect from a photography mentor?
Results vary depending on where you’re starting from, but Grace’s clients have experienced improvements across pricing confidence, lead generation, client enquiry quality, and overall business clarity.
Past mentoring clients have landed their first Google enquiry after a website overhaul, booked dream clients using a new pricing framework, and built repeatable systems for quoting and client delivery.
The goal of working with a photography mentor is not just short-term wins – it’s building a photography business that generates consistent enquiries and supports your lifestyle long-term.
Ready to take your photography business to the next level?
Let’s chat about where you are now and how we can fast-track your growth together. Book a complimentary discovery call today to see if mentoring is the right fit for you.