Practical business, marketing and pricing advice for photographers who want to grow a profitable business.
How Photographers Can Get More Clients Through Networking (Without It Being Awkward) *By Grace Coster | Photo Diaries* If the word “networking” makes you want to skip to the next tab, I get it. For a long time, networking felt like stiff suits, forced small talk, and awkwardly swapping business
Attracting corporate clients doesn’t happen easily unless you are positioning yourself to attract this type of client, or your network already includes these kinds of people. It’s the result of intentional positioning, a professional presence, and showing up in the right places consistently. Here’s a good place to start.
If you are being asked to photograph business headshots for corporate companies, or even personal brands, and you are stuck on where to start, then you’re not alone. I’ve been helping a lot of commercial photographers in the early stages of their career figure this out in my Photographers Only
You might be serving people, shooting every weekend, and filling your calendar, but if you aren’t managing your pricing strategy and mindset roadblocks, you are likely trapped in an unprofitable cycle. Let’s break down the 7 common pricing roadblocks that are keeping you undercharging and exactly how to break free
If you’re a commercial photographer struggling to get consistent leads dropping in your inbox, your website could be the missing link.
This checklist will help you optimize your website to attract and convert clients the way it should.
Why client contracts are non-negotiable for commercial photographers in Australia. Protect your work, rights, pricing, and client expectations.
Why client contracts are non-negotiable for commercial photographers in Australia. Protect your work, rights, pricing, and client expectations.
I’ve been photographing people for over 20 years, and there’s one thing I see over and over again, something that 80% of your portrait clients do the moment you raise your camera to their face… They lift their heads up. It’s instinctual. As soon as they’re in front of a
80% of your portrait and headshot clients are doing this- and it’s hurting their photos. I’ve been photographing people for over 20 years, and there’s one thing I see over and over again—something that 80% of your portrait clients do the moment you raise your camera. They lift their heads
Social media has become an essential tool for photographers looking to showcase their work, connect with potential clients, and build visibility of their brand. But with ever-changing algorithms, the pressure to post consistently, and the challenge of standing out, it’s no surprise that many photographers have a love-hate relationship
While social media isn’t the only way to market your business, it remains a valuable and free platform (for now). The question is: how can you use it effectively without feeling overwhelmed? In this blog post, we’ll explore how photographers can navigate social media with purpose, create meaningful content, and
Starting a new photography business is not easy when all you have done is focus on mastering the craft of photography. However, the journey becomes smoother with the guidance of experienced coaches and mentors. In this blog post, I’ll share how their invaluable insights and unwavering support have propelled my
I want to chat about something that’s not often discussed—what we do during our downtime as professional photographers. If you’re like me and run a photography business, you understand that downtime is precious. Early on, when my business was just starting, I didn’t have a clue what to do with