Unlocking the Magic of Branding: Why Your Brand Colours Matter in Photo Shoots
You’re gearing up for that all-important branding photo shoot, excited to introduce your business to the world. You’ve got everything meticulously planned – the perfect location, a talented photographer, hair, and makeup booked. But have you considered the secret ingredient that can elevate your brand’s visual identity to the next level? It’s not just about putting on a great smile for the camera; it’s about immersing yourself in the very essence of your brand – and that essence is colour!
Colours possess the ability to evoke emotions and establish deep connections with people on a subconscious level. They’re not just visual elements; they’re psychological triggers. Take a moment to think about your favourite brands – the instant you spot their signature colours, it’s like a personal memory. Your branding colours are the foundation of your visual identity, and they allow your brand more memorable.
Consider Joey Ballentyne, an executive coach in Canberra specializing in coaching women experiencing ADHD and Autism, who operates under the banner of Grit and Grace. Her brand colours – white, pink, and grey – are her unique signature. When Joey decided to wear these colours for her personal branding photoshoot, it made all the difference. It not only created a cohesive brand aesthetic in all her digital touch points, but also infused her brand with the feminine edge she was seeking.
Joey made a strategic choice by selecting her own home as the backdrop for her personal branding shoot, and she even featured her adorable dog, Winston, in the frame. However, as I arrived at her apartment, I quickly realized that the limited space presented a unique challenge for our shoot. The lounge room was snug, crammed with furniture, and her home office, while charming, proved to be a very compact space. These spatial constraints posed certain limitations on the types of photo shots I could create.
Of course, being a pro from a very long time, I always have tools and tricks up my sleeve. I used my 24-70mm Nikon f2.8 lens which is not my go-to lens for this style of images but I had no other choice a longer lens wouldn’t be possible the space was just so small. I feel regardless of the barrier with the space the images look gorgeous and give us a sense of her warmth and caring nature.
So, next time you plan your branding photo shoot, consider wearing the colours of your brand, even if it’s just used as an accent color, such as coloured shoes or flowers in the scene. It may seem like a small thing, but it makes a huge difference in the overall brand’s aesthetic.”