How to use a photo of yourself in an Instagram post:

More and more small biz owners are investing time and money is updating their headshots for their business. It can be an investment of as little as $350 depending on your photographer and the packages they offer. However, some people have concerns about showing their faces on a regular basis throughout their Instagram feed.  My business coach told me once, that you should be showing your face every 9 posts so when someone is first visiting your Instagram feed your face is always on there. As a small business, it pays to regularly connect with newcomers to your feed, as well as remind your current followers who you are and what your business does, so you stay top of mind. 

instagram feed of Grace Costa Photographer
My Instagram feed features captions about things I’m up to in my business, insights into my personality, questions for my followers, and sharing ways they can work with me with a call to action at the end of each post. Take a closer look at my feed here on Instagram

I’ve put together some fast ideas on how to easily use your headshot on Instagram to get more engagement from your audience. These ideas should prompt you to come up with more of your own, over time.

  • Use your headshot to introduce yourself and what you offer
  • Use your headshot to share a personal secret 
  • Tell your audience what’s coming up in your business in the next 6 months
  • Share a story of why you started your business
  • Talk about what you love about your industry
  • Tell your audience how they can work with you
  • Share a funny story about when you were first learning your craft
  • Share some great news from your personal life or your business life

Follow my Instagram @gracecostaphotographer for more ideas or to view more headshot examples from my portfolio visit here.

Headshot for a Canberra Real Estate Agent from Edge Real Estate. Photo by Grace Costa
Business woman in her apron inside her candle making studio
Lisa from Peli & Co candles
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