THE DIFFERENCE BETWEEN PERSONAL BRANDING AND LIFESTYLE PHOTOS

two blonde women in coats sitting on the steps with a coffee

With more and more small businesses being launched by the day, personal brands are being built alongside that. So it makes sense then that we are also seeing the rise of personal branding photography. Take one look at a business coach’s Instagram profile you’ll see their face dotted throughout their feed and all throughout their […]

5 EASY STEPS TO START SELLING IMAGES ON STOCK LIBRARIES

Remember that selling your images on a stock library is a great way to earn extra cash, but it can take time to see the dollars come through. From what I’ve sold so far, the average image is paying 90c, but each image is different and each stock library pays different commissions.  I feel it’s […]

A LIGHTBULB MOMENT AFTER PHOTOGRAPHER SAW RED

boy with red hair standing against deep green forrest looking at the camera with his sunburnt skin

So here’s how it happened- On a hot summer’s day while camping with my little family, I was struck by the boy across the campsite from us. His flaming fabulously cut red hair and burned-hot red skin reached me from across the way. I thought to myself ‘he would make a great shot for the […]

PROMOTING YOUR BRAND EXPERIENCE THROUGH THE POWER OF IMAGERY CHAT

Alright friends, here is a chat I want you to listen to. Darby Lyndon a Brand Strategist and Branding coach interviewed me on her podcast Brand Chats, and we talked all about ways you can promote your brand using the power of imagery. I go through my 3 part system of starting your own Image […]

BRIGHT AND COLOUR PERSONAL BRANDING PHOTOS

Dog alert!!! It’s not often I get to have a dog on the photo shoot, but Annie’s therapy poodle named Moose was very happy to model for us in her home office space this month. So Annie Crowe is a multi-faceted businesswoman who is a Neurodiversity and Accessibility coach, a Podcaster, a passionate Advocate and […]

NEW PHOTOS FOR URBAN SKETCH ARTIST

This is Bobby Graham, an urban sketch artist, educator, author, and publisher in Canberra. An elegant and intelligent woman I’m pleased to also call my friend as well as my client. She is one hell of a talented woman, Bobby travels around town documenting her daily life in rough line sketches. From the barrister making […]

HOW TO STOP THE PHOTO SHORTAGE IN YOUR BUSINESS

Grace Costa reviews

It takes a lot of images to keep up with all the marketing in your business right now. From daily social media posts, general business marketing, and adding images to your digital assets like your worksheets, opt-ins, welcome packs, etc. If you are not a photographer like me, where the heck do you source professional […]

SEE MY PHOTO COMPETITION SUBMISSIONS

boy with red hair standing near green forrest

I still find it hard to ask a stranger to take their photo. In this case, it took me approx 45 mins to work up the courage after staring at this young boy across the campsite. I was starring because of his amazing colouring, the hair, the skin, and the sunburn on his face, all […]

HOW TO BECOME A BETTER PHOTOGRAPHER

grace costa photographer, Canberra

Do you look at other photographers’ work and think ” how did they get so good at photography?’ I wish I could make work at that level! I used to think like that and now I realize, each photographer just puts in the work, they do the 10,000 hours, they practice and they learn from […]

THREE WOMEN IN BUSINESS RECENT CORPORATE BRANDING PHOTOS

Three women laughing together

Laurie, Lauren, and Teegan, three incredibly talented and ambitious businesswomen, hail from different corners of Australia. From the far west to the northern regions, they made their way to the Nation’s Capital, Canberra, where I had the privilege of being their photographer. This photo shoot was all about capturing the essence of the brand new […]

A MOODY & ELEGANT BRANDING SHOOT, CANBERRA PHOTOGRAPHER

The request from Olivia for her new branding photos for her photography business was dark and moody, with lots of shadows and nothing bright and airy. Well, that was a challenge for me who never usually works in the darkness. I had to push myself to change my usual way of capturing a portrait in […]

COMPANY MARKETING PHOTOSHOOT – THE SEED CYCLE

two women making smoothies in the white kithcen

I was recently commissioned to create an entire image library for The Seed Cycle’s future marketing. The brand is expanding rapidly, so Mel Kovacevic’s team and I pulled out all the stops on this shoot. Hair and make-up for the gorgeous ladies who were selected to represent the brand. We had healthy food galore, we […]

HOW TO FIND YOUR PHOTOGRAPHIC STYLE

gallery art hanging on a wall

Finding your style, starts with knowing your taste. Grace Costa But what does that mean? Well, knowing what you like and dislike. What suits you and doesn’t suit you. What you will and won’t buy. By collecting all these ideas, you will be able to start piecing together an overall picture of your personal style, […]

HOW TO USE YOUR HEADSHOTS ON INSTAGRAM

More and more small biz owners are investing time and money is updating their headshots for their business. It can be an investment of as little as $350 depending on your photographer and the packages they offer. However, some people have concerns about showing their face on a regular basis throughout their Instagram feed.

HOW TO BUILD AN IMAGE LIBRARY FOR YOUR BUSINESS.

digital asset image library

Visual assets are becoming more and more valuable for all small businesses right now. So what do I mean when I talk about visual assets? This includes everything from your logo to your social media images, from your headshots to infographics, memes, and everything in between. All of these visual elements combined tell the story of your business in milliseconds, which is especially important when our customers are scrolling quickly through the internet!

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